We’re not calling you insane, but if you’re still marketing your real estate business and your clients’ properties the same ways as every other agent and expecting better or different results, then….well, you know the rest.
In this article, we’re going to give you some creative real estate marketing ideas to sell a listing. Most of you won’t try them, but those of you that do will see results that you’ve never experienced before.
Are you ready to try something new?
Real Estate Marketing Ideas that Every Realtor Uses
Many Realtors, like most companies, continue to market their businesses the same way that they have been for a long time. Possibly worse, many Realtors just market their business and their clients’ listings the same ways that their competitors do – and expect different or better results.
If you’re guilty of either of these, then we’re willing to bet your marketing strategy goes a little something like this…
- Put properties on the MLS
- Buy ad spots in magazines and newspapers
- Spend weekends holding open houses
- Call brokers and past clients for referrals
- Spam purchased email lists
- Add properties to website(s) and social media channels
Now, don’t get us wrong here. Some of these tactics are still necessary, but if they aren’t coupled with creative, effective twists, then why would a seller ever want to list with you or a buyer ever want to work with you?
Stop relying on the same tired marketing strategies as everyone else. Take some time to know your business so that you can then market it creatively and effectively.
We’re even going to give you some unique ideas that you’re most likely not using yet so you have no excuse to keep using the same ineffective, status quo marketing strategies.
Creative Ideas to Market a Listing Online
There are two primary things you are responsible for marketing…(1) your clients’ listings and (2) yourself.
A great agent needs to be able to do both and do them exceptionally well. Any type of mediocrity or lack of results will make it far too easy for buyers, sellers, renters and investors to simply move on to another agent.
Since properties are what give you a career we’re going to focus on sharing some unique real estate marketing strategies to effectively promote and sell a listing.
These “outside of the box” ideas may be what you need to move that stubborn listing and make your business a lead magnet for new sellers.
Idea #1: Let Them Try Before They Buy
Does anyone else find it strange that the largest financial transaction we make in our lives is often times done blindly?
What we mean by that is this…
Before you spend tens of thousands of dollars on a car, thousands of dollars on home appliances or hundreds of dollars on electronics you have the opportunity to try them first. You can touch and feel them. Play with them. And visualize them in your home or in your hands.
Why is this not entirely possible with something we’re going to spend hundreds of thousands or millions of dollars on?
Yes, you can attend open houses, walk through a home (usually as much as you’d like), take pictures, etc. None of this really provides the full experience of actually living in the home though.
So here’s the idea…
How would this work?
Logistically, the current home owner would need to make the home available through their own Airbnb account, but this is certainly something you could help them do or have someone do for them. It’s as simple as adding a listing to a real estate portal – even easier in most cases.
Why would this be effective?
Buying a home is largely an emotional decision. What better way to tap into someone’s emotions than to let them physically experience and envision what their life would be like with them in the home before they buy it? This would also be a great way to prevent buyers from wasting your time as this will weed out anyone not seriously interested in living there.
What is the marketing angle?
This type of offer / opportunity will really market itself – at least until everyone starts doing it. Not only does this show that you’re a cutting-edge agent staying at the forefront of leveraging new technology, but it proves that you and your seller care more about just getting the most money for their home. It shows that you / they want to find the perfect person or family for their home.